Shop Happy, Save Oceans

At World of Happy Bay, the ocean isn’t just a backdrop for our designs; it’s our inspiration, our muse. The calm of its waves, the energy of its tides, and the life teeming beneath the surface inspire every stitch, every silhouette, every choice we make.

But there’s another side to this story. The oceans we cherish are under threat, and the impact reaches far beyond the water. Rising carbon levels, loss of marine habitats, and diminishing biodiversity—these aren’t distant concerns. They’re challenges we all face, no matter where we live.

That’s why we’re stepping up.

For every order you place, we plant a kelp tree. Together with Carma, a trailblazing marine conservation organisation, we’re diving deep—literally—into restoring our oceans.

One product sold is one kelp tree.

One step closer to a healthier planet.

It’s easy to think of conservation as something that happens on land, but beneath the waves, kelp is the unsung hero of our planet. It grows faster than almost any plant on earth (imagine two feet a day!) and acts as a powerhouse carbon sink, pulling harmful CO₂ from the atmosphere.

But that’s not all. Kelp forests are marine biodiversity hotspots. They shelter fish, sea otters, and other species while stabilising coastlines and improving water quality. Without them, countless marine ecosystems would crumble.

By planting kelp trees, we’re not just restoring underwater greenery; we’re rebuilding entire habitats.

Kelp isn’t just a tree in the ocean; it’s hope for the future.

A Partnership for Change

When we dreamed up this initiative, we knew we needed a responsible and accountable partner. So, we partnered with Carma, an organisation with a passion for creating real, lasting impact through marine reforestation.

Carma identifies coastal areas that need help the most, ensuring every kelp tree we plant thrives and continues to benefit the environment for years to come. This isn’t just about planting—it’s about nurturing, sustaining, and rebuilding.

Through Carma, we’re making the ocean not just a source of inspiration, but a source of regeneration.

The Bigger Picture

We’ve always been about more than just fashion. Our brand is rooted in a deep respect for nature and a desire to create with intention. Each piece we design reflects the ocean’s energy and beauty, and now, every purchase supports its protection.

This initiative is personal. It’s our way of turning love for the ocean into action, of aligning what we create with what we believe. With your support, we’re proving that sustainability isn’t a trend—it’s the way forward.

Every kelp tree planted is a promise—to the planet, to the oceans, and to future generations.